Vision Mission

Vision

At How My Pet, our vision is to create a world where the relationship between pets and their owners is enhanced through innovative technology, ensuring the safety, well-being, and happiness of every beloved animal companion. We envision a future where pet owners have the tools to deeply understand their pets’ needs. With these tools, they can proactively respond to their pets’ health and behavior, no matter where they are. By developing cutting-edge wearable solutions, we aim to empower pet owners globally with insights that improve their pets’ lives, fostering a connected and thriving pet-owner ecosystem.

Two years later, Bruce Tan welcomed another dog into his life—a lively Miniature Schnauzer named “Lucky.” While Xiao Bao was calm and loyal, Lucky was full of energy and curiosity. Together, Xiao Bao and Lucky brought immense joy to Bruce Tan’s family, each contributing uniquely to the warmth of the household. They were not just pets; they were family.

In 2011, Bruce Tan faced a life-changing event—his parents divorced. This was a difficult time that shook his world, but Xiao Bao and Lucky were there, offering emotional support and unconditional love. Through this challenging period, Bruce Tan realized just how vital pets can be in our lives. This realization became the foundation for How My Pet—a vision to create a solution that ensures pets are well cared for, even when their owners are not physically present. They are more than just companions—they are protectors, supporters, and true family members who bring warmth and healing into our lives.

As time went on, Xiao Bao and Lucky grew older. In April 2023, Xiao Bao passed away, followed by Lucky in January 2024. Losing them was one of the hardest experiences Bruce Tan had faced. The grief of losing these loyal companions prompted him to ask himself: Could he do something to help pet owners like himself? Could he create something that would honor Xiao Bao and Lucky while ensuring that pets everywhere could be well cared for, even when their owners were not physically present?

These questions sparked the idea for How My Pet—a desire to create a solution that would help pet owners monitor their pets’ health and well-being in real time, even from afar. Leveraging his background in computer science and his studies at the National University of Singapore, where he gained expertise in IoT and embedded systems, Bruce Tan began turning this idea into reality.

Vision

1. Empowering Pet Owners with Real-Time Insights

Our mission is to provide pet owners with precise, real-time information about their pets' health, location, and activities, such as heart rate, sleep patterns, and activity levels. By utilizing advanced sensors and AI-driven data analysis, our wearable technology gives pet owners valuable insights that allow them to monitor their pets’ well-being effectively. Whether it is tracking their activity, understanding their behavior patterns, or monitoring vital health metrics, our mission is to keep pet owners informed and in control, no matter where they are.

2. Enhancing Pet Health and Safety Through Technology

We are dedicated to ensuring the health and safety of pets by offering comprehensive tracking and monitoring features that address various aspects of their lives. From monitoring physical activities and sleep patterns to detecting behavior anomalies and providing precise GPS tracking, our wearable devices are designed to keep pets safe and healthy. Our mission is to integrate technology into pet care in ways that contribute to early detection of potential health issues, improved activity levels, and enhanced safety for pets both indoors and outdoors.

3. Fostering Deeper Connections Between Pets and Owners

Our mission goes beyond technology; we aim to foster a deeper, more meaningful bond between pets and their owners. By offering insights into pets' daily lives, we help owners better understand their pets' needs, preferences, and emotions. We believe that knowledge is the key to empathy, and by providing pet owners with actionable information, we empower them to improve their pets' quality of life. Our wearable products are designed to bridge the communication gap, turning data into a language that pet owners can understand and act upon.

4. Making Pet Wearable Technology Accessible Globally

We aim to bring our innovative pet wearable solutions to pet owners around the world through strategic partnerships, diverse distribution channels, and online accessibility. Our mission is to make our products accessible and affordable for pet owners globally, regardless of their location. We believe that every pet owner, from urban areas to remote regions, should have access to reliable, easy-to-use tools that enhance their pets' quality of life. Our goal is to build a global community of informed, engaged pet owners who are committed to improving their pets' lives through technology.

5. Innovating with AI to Drive Pet Care Forward

We are committed to innovation, constantly pushing the boundaries of what technology can do for pets. Our mission is to harness the power of AI and machine learning to develop smarter, more responsive pet care solutions. By analyzing pet behavior and health data, we strive to create predictive models that help identify potential health concerns before they become serious issues. Our mission is to use AI to transform pet care from reactive to proactive, giving pet owners the ability to address health and behavior concerns in real time.

6. Sustainability and Ethical Responsibility

At How My Pet, we recognize our responsibility towards sustainability and ethical practices. Our mission includes minimizing our environmental impact by designing products that are durable, using robust materials that withstand wear and tear, energy-efficient through optimized power consumption, and recyclable to reduce waste. We are also committed to the ethical sourcing of materials and maintaining transparency throughout our supply chain. We believe that caring for pets also means caring for the planet they live on, and our mission is to develop solutions that are not only beneficial for pets but also for the environment.

7. Building a Supportive Pet Care Community

We aim to create a community of pet lovers who can share experiences, insights, and support each other in their pet care journey. Our mission is to provide a platform where pet owners can connect, learn, and grow together. We understand that the challenges of pet ownership are diverse, and we want to foster a supportive environment where pet owners can find solutions, share stories, and celebrate the joy of having pets. By building this community, we hope to enhance the collective knowledge of pet care and support better outcomes for pets everywhere.

8. Partnering with Veterinarians and Pet Care Professionals

Our mission includes collaborating with veterinarians and pet care professionals to ensure our technology meets the highest standards of pet health care. By partnering with experts in the field, we ensure that our products provide reliable data that can assist in veterinary consultations and enhance medical care. We aim to bridge the gap between pet owners and veterinarians by providing tools that facilitate better communication, understanding, and decision-making when it comes to pet health.

9. Education and Awareness

We believe that informed pet owners make better decisions for their pets. Our mission is to educate pet owners about the benefits of wearable technology, pet health monitoring, and proactive care. Through our blog, community events, and collaborations with pet care experts, we strive to raise awareness about the importance of tracking pet health and behavior. We want to equip pet owners with the knowledge they need to be proactive in ensuring their pets lead healthy, happy lives.

10. Innovating for Pets of All Types

Our mission is to cater to the needs of a wide range of pets, whether they are adventurous dogs, curious cats, or any other animal companions. We understand that each pet has unique needs, and our goal is to provide tailored solutions that cater to different behaviors, sizes, and lifestyles. Our wearable technology is designed with versatility in mind, ensuring that it is suitable for a variety of pets, thus making our solutions inclusive and adaptable.

11. Continuous Improvement and Customer-Centric Design

We are committed to listening to our customers and continuously improving our products based on their feedback. Our mission is to develop pet wearable technology that is user-friendly, reliable, and effective, and to refine our offerings in response to the evolving needs of pet owners. We believe that the best products are those that are designed with the user in mind, and we are dedicated to involving our customers in every step of the design and development process to ensure that our solutions truly meet their needs.

12. Contributing to the Future of Pet Care

Our ultimate mission is to shape the future of pet care by integrating smart technology into everyday pet ownership. We envision a world where wearable technology is as common for pets as it is for humans, providing pet owners with the insights they need to enhance the quality of their pets' lives. We are committed to leading the way in this transformation, setting new standards in pet care, and inspiring others to innovate for the betterment of pets everywhere.

How My Pet is driven by a passion for pets and a belief that technology can profoundly improve the way we care for our animal companions. Our vision and mission reflect our commitment to enhancing the lives of pets and their owners through innovative, accessible, and ethical wearable technology. By empowering pet owners with insights, fostering deeper connections, and ensuring pets’ health and safety, we are building a future where pets and their owners can thrive together in harmony.

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Vision Mission

Vision

Vision